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What Long Concession Lines Cost Your Venue (and Your Fans)

The StanDeliver team · · 2 min read

Anyone who's been to a game knows the trade-off: miss the next few plays, or skip eating. For fans, a long concession line is an annoyance. For a venue, it's a cost that's easy to overlook because it never shows up as a line item.

The fan who never gets in line

The most expensive customer is the one you never see. A fan looks at the line, looks at the scoreboard, and decides it isn't worth it. That's a sale that didn't happen, and your vendors never know it was there to be made.

The fan who gives up halfway

Some fans join the line, watch the clock, and leave when the second half starts. Others stick it out and miss the play everyone talks about afterward. Either way, the line is now part of how they remember the game.

The pressure on your stands

Rushes at kickoff, halftime and between innings are when lines are longest and staff are busiest. Taking orders and payments at the counter while also cooking and handing out food slows everything down when demand is highest.

What changes with in-seat ordering

With StanDeliver, fans order from their seat by scanning a QR code. There's no app download and no account. Then they choose:

  • Express pickup: they're texted when the order is ready and grab it without waiting in the ordering line.
  • Delivery to their seat, at stands that offer it.

Orders route straight to the right stand's kitchen and show up on a live order dashboard, so staff can focus on making food instead of taking orders at the window.

It works with what you already have

StanDeliver is built to work alongside the concessions you already run, not replace them. Vendors keep their own accounts, setup and customers. The StanDeliver team handles setup and training with dedicated onboarding, including QR code signage for each section, so your staff and vendors are ready on day one.

For venues, it's a simple venue subscription. Fans pay a small service fee when they order.

Built for school districts, too

High school and district stadiums have their own requirements. StanDeliver is designed with accessibility best practices from the start and built with institutional review in mind. See StanDeliver for school districts.

See it at your venue

Every venue is different. We'll walk you through what it looks like for your stadium, your stands and your fans, in about 20 minutes.